Mindway AI Enters Safer Gambling Deal
Author:
Jacob McKenzie
Mindway AI has sparked a collaboration with government relations firm Doura-Schawohl Consulting to improve player protection standards in the United States. The deal will center around responsible gambling policy and preventing gambling harm, with Doura-Schawohl Consulting bringing in a unique expert perspective on safer gambling policies, while Mindway will use its neuroscience, AI and psychology expertise.
Artificial intelligence company Mindway AI has begun a collaboration with government relations firm Doura-Schawohl Consulting to strengthen player protection standards in the United States.
?bertholdbrodersen/Pixabay
Deal Will Mostly Focus on North American Audiences, But Might Stretch Further
Doing what’s right: Mindway AI has announced that it has entered into a partnership with the highly reputed government relations firm Doura-Schawohl Consulting, with the end goal of strengthening player protection measures across the United States.
The actual focus of the deal will be on creating effective responsible gambling policy in order to facilitate the prevention of gambling harm. Getting into specifics, Doura-Schawohl Consulting will bring its expert perspective on safer gambling policies in the US to the table, while, for its part, Mindway AI will make use of its extensive knowledge of the fields of neuroscience, artificial intelligence (AI) and psychology as part of the partnership.
While the collaboration between Mindway AI and Doura-Schawohl Consulting mainly seeks to serve a North America audience, it also aspires to see its work in the sports betting and online casino spaces reach further audiences – perhaps worldwide.
Gambling Industry Needs to Evolve and Modernize, Says Consulting Firm
On the occasion of the announcement of the new responsible gambling collaboration between Mindway AI and Doura-Schawohl Consulting, Brianne Doura-Schawohl, who is the founder and CEO of Doura-Schawohl Consulting, stated that she strongly believes the two’s work will expand the scope of responsible gambling policy making in both the nation and worldwide:
“I’m so excited to work with such an innovative and respected organization on a global scale. Our work together will broaden the horizons of policymakers in the US and internationally.”– Brianne Doura-Schawohl, Founder and CEO, Doura-Schawohl Consulting,Press Release
Doura-Schawohl continued by making the somewhat strong proclamation that the gambling industry desperately needs to catch up with the times, particularly when it comes to preventing and reducing the harms of problem gambling:
“The gambling world needs to constantly evolve and modernize, especially in the areas of harm reduction and prevention, and this partnership will merge principles of data science and global policy expertise to benefit the entire industry.”
Meanwhile, for its part, Rasmus Kjaergaard, CEO of Mindway AI, claimed that the deal would produce the definitive resource for operators who are seeking to establish safer gambling schemes for players:
“By integrating our services with one of the most reputable gambling industry consultants, influencers, and lobbyists, we provide an efficient, one-stop ramp-up for companies in the US looking to establish a solid safer gambling framework. I believe this will be the start of something awesome.”– Rasmus KjaergaardCEO, Mindway AI,Press Release
Kindred Hopped On Board Safer Gambling Week in October 2022
As for other safer gambling measures worldwide, international gambling operator Kindred committed its support for the UK’s Safer Gambling Week back in October 2022, going so far as to donate its cut of shirt sponsorships for the English soccer clubs Middlesbrough FC and Rangers FC to the initiative for one whole week.
Rangers FC players actually wore shirts fitted with a Zero % Mission logo on the front to raise awareness for Safer Gambling Week. The logo symbolizes Kindred’s promise to reach its goal of 0% of revenues brought in from harmful gambling by the end of 2023.
The week was an important occasion for Kindred to demonstrate its commitment to taking safer gambling seriously, though it was also a chance for Chief Commercial Officer of Middlesbrough FC, Lee Fryett, to also claim the soccer club was pleased to be participating in the initiative:
“We’re delighted to support and facilitate this initiative as part of Safer Gambling Week. Our partnership with Kindred is one that allows the club to continue to invest in all elements of our operations, including the MFC Foundation. In turn, this means we can fully support so many great activities and programs that provide tangible benefits to local communities.”– Lee Fryett, Chief Commercial Officer, Middlesbrough FC,Press Release
MSG Threw Its Weight Behind AGA Safer Gambling Campaign in December 2021
Bringing it back stateside, back in December 2021, both Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment (MSG Entertainment) announced their support for the American Gaming Association’s (AGA) reputable ‘Have A Game Plan. Bet Responsibly’ safer gambling campaign.
The campaign first launched back in 2019 and is anchored on four main tenets of responsible gambling: establishing a budget and keeping to it, ensuring that your betting remains social, knowing the odds at play, and only placing wagers through certified, regulated operators.
Speaking on Madison Square Garden’s comprehensive deal with the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’ safer gambling campaign was executive vice president of marketing partnerships at MSG Entertainment, Ron Skotarczak, who reiterated the importance of investing in safer gambling measures:
“With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly. Providing a platform to amplify Have A Game Plan is essential to our strategy and supporting future growth in this industry.”
